Design in Grün
"'Design in Gruen' is the name of a styrian initiative that aims to push regional product-development and design. They were looking for a simple way to introduce what they are doing to their potential clients. The movie should clarify several common misconceptions connected to the term 'design'. Like design would be just about making things look nice.
We've got ourselves an empty room, a decent conference table and three of the finest actors there are around Graz. They represented three typical personalities of an old and well situated (and fictional) company. There's the senior-boss, who is very sensible and sceptical about renewing what has worked out already in the past. Then there is the chief of department, who is willing to sacrifice anything just in favour of progress, but who is not coming up with the really big concepts like the third person does, a smart lady around 30 who has no fear to say what comes to her mind.
Together they are starting some kind of brainstorming around their products in conjunction with design. They formulate ideas that get immediately visualised in front of them. The visualisations transform according to their alternating thoughts and that leads them from one new possibility to the next. They end up with an overwhelming amount of new ideas that make them realize that design is giving them unlimited potential of evolving their own product profile."
Script & Director: Christof Huemer
Idea & Conception: "Shot Shot Shot
Sound Design: "Onofono
Audio Recording: Stefan Schmid
Cast: "Wolfgang Dobrowsky
Supported by: "Bene office furniture
Costume Designer & Make-Up Katharina Scheicher
Client: SFG - Steirische Foerdergesellschaft